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The Devil IS the Details
I don’t know about you, but I was taught that every detail had to be perfect. For decades I drove everyone around me crazy getting those details oh-so perfect. Drove myself crazy too if the truth be...
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How to Be Relevant
Most buyers would say we’re not. Relevant that is. For decades we marketing and product folks have believed that what we wanted to say was what our buyers needed and wanted to hear. That’s not true...
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What if Your Assumptions are Wrong?
Assumptions are one of the biggest threats to business results. Why? Assumptions are based on our individually perceived version of the past. We’re all programmed to create assumptions. Based...
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How to Get Your Buyer’s Attention
The most difficult job marketing has today is to get their buyer’s attention. In a world of digitally empowered buyers. And so much noise. The great news is that marketing can do it. We can leverage...
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3 Phrases to Mesmerize Your Buyer
We all want to mesmerize our buyers. To draw them in so they want to read about your powerful offerings and services. A wide range of phrases that do just that. Based on hypnotic language. That...
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More on How to Mesmerize Your Buyers
Last week I posted 3 Phrases to Mesmerize Your Buyers. People liked it and asked me to share more of these tips to intrigue and positively influence your buyers (or your boss or spouse for that...
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Forget Words, Use Your Body [Research]
We all know that communication is the foundation of human interactions. Yet most of us haven’t been taught the true mechanics. For example, When it comes to communication – it’s really not about the...
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How To Use Your Voice To Mesmerize Your Buyer
We’re all quite familiar with the power of a voice. Think back to childhood. You knew when your mom was angry with you, didn’t you? How? The tone of her voice. Research suggests that 38% of...
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Why We Conform
Have you ever wondered why a large numbers of people will follow a mesmerizing leader, even when that leader is just plain nuts? Or what about the group that hangs onto some belief or behavior even...
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Why Neuroscience is the New Leadership (and Human) Frontier
Every day we learn that what we’ve been taught about our human minds and behaviors is pretty much wrong. For example we’ve been told that: Humans are rational creatures dominated by our conscious,...
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Why Your Brain is Defective
Your brain is defective. So is mine. So is every other human’s. That’s right. We’re all defective. Here’s why. Our Brains Are Crappy at Processing Information We’ve all heard that the human mind/brain...
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My Brain Made Me Do It!
Most of you know I’m a cowgirl at heart. I’ve been showing western horses since I was a kid. My latest venture is into the world of reined cow horses. What a sport! The hardest thing I’ve ever done....
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When We See Charlatans As Experts
We’re all infected with the Charlatans as Experts syndrome. OK, so maybe that’s a bit harsh. Perhaps it’s really not that harsh in light of the insidious nature of this mental mistake. Maybe, like me,...
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